Malaysia-specific social media engagement data is hard to find — most published benchmarks are global averages. This page tracks real views, likes and shares from F&B, travel and lifestyle Instagram Reels created for brands across Malaysia, compiled by Eric Ng from his own client work. Updated as new content is tracked.
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Methodology: views, likes and shares as reported on Instagram for each Reel at time of tracking. Engagement rate = (likes + shares) ÷ views. Limited to videos with recorded view counts.
| Video | Category | Views | Likes | Shares | Engagement |
|---|---|---|---|---|---|
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